Lightroom CC
Open the ZIP File on your desktop
Open Lightroom and go to the Preset section
Click on the + symbol > Import Presets
Select the Folder > Import
Lightroom Classic
Open the ZIP File on your desktop
Open Lightroom > Preset section
Click on the ... symbol > Import Presets
Select the Folder > Import
* I made a tutorial about how to Install the presets as well. You can find the link to this video on your personal note. Added in the ZIP file you receive.